Gender Stereotypes


    Hong Kong is a city full of stereotypes, not only from the foreign vision, but from its own natives. According to a study by Women's Foundation (2015), Hong Kong presents a series of gender stereotypes that are strongly reinforced by the media. Some of these stereotypes are: 
  • Gender stereotyping and social expectations: Gender stereotypes are very prevalent in Hong Kong and are exacerbated after watching certain television programmes for both sexes. There is also pressure on working women to fulfil a dual role both at home and in the workplace.
  • Body image issues: Women who were saturated in media that idealised specific body images and behaviours were more likely to exhibit self-deprecation.
  • Limited female role models: In advertising, women were often depicted in domestic roles and gendered professions such as nurses and secretaries.
  • Greater permissiveness in sexual coercion and higher proclivity towards sexual harassment: There are positive correlations between young men viewing pornographic material and the acceptance of negative stereotypes of women and proclivity toward sexual harassment. Young women’s exposure to pornography also correlates with finding sexual coercion more permissible in relationships. 

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